Wednesday, June 4, 2008

world ocean day, oceana, and la mer

To honor of the legacy of Dr. Max Huber, the founder of La Mer and creator of Crème de la Mer, La Mer is announcing their support for Oceana by donating $100,000 to help fund global initiatives and support ocean conservation.

This Sunday is also World Ocean Day. It's basically a day for everyone to recognize the sea's importance as a vital ecosystem and to learn how to protect it for future generations. so they can continue to use its resources.

The scary part is this...

“Scientists say that we might only have until mid-century to save the oceans if we continue to overfish and destroy critical ocean habitats at the current rate,” said Andrew Sharpless, CEO of Oceana.

But...he adds, their is some hope...

“It’s a dismal forecast, but I really believe that we can turn the tide and bring our oceans back if enough people get active and involved. It is no coincidence that a forward-thinking company like La Mer not only understands this point, but is also doing something about it. Oceana is grateful for La Mer’s generous support and is looking forward to getting more done for the oceans as a result.”

Oceana has honored many of Hollywood's elite for their outstanding work in the field of marine conservation. Past honors have gone to filmmaker James Cameron, ABC President Stephen McPherson, ocean activist Keely Shaye Smith and her husband Pierce Brosnan, and last year, former Vice President Al Gore and leading Marine Biologist Dr. Daniel Pauly.

Oceana’s lead celebrity spokespeople include Ted Danson, model/actress Amber Valletta and Sam Waterston.

To learn how you can show your support for World Ocean Day, head on over to There is also this great tip sheet on how to keep our seas pristine over at Also, be on the lookout for the special Creme de la Mer packaging (seen above) in stores.

Stay beautiful and ocean savvy darlings!

With love (always),
Jennifer and Christine
photo courtesy of la mer


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