Thursday, December 4, 2008

l'oreal usa's professional product division's anti-diversion campaign

Last month on November 12th, L’Oreal USA’s professional hair care brands hosted an event in NYC to raise awareness for an important issue – Diversion.

In case you're not familiar with Diversion, it is the unauthorized sale of professional hair care products at non-salon retailers including mass retailers, drugstores, grocery stores and most online ecommerce sites. And, it affects consumers negatively in many ways.

We're talking stolen, counterfeit, and many times contaminated products are being sold to us...the unsuspecting consumer.

We couldn't believe this watch the video for more info on this important issue.

Basically the gist is, only buy products from authorized salons and online merchants.


Jennifer and Christine
proud members of total beauty and the bbn networks
video courtesy of


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