Tuesday, October 6, 2009

beauty news...is this the age of the "real women" models?

Dove did it with their Real Women campaign...now it seems that someone else is following suit.

According to guardian.co.uk, Brigitte...apparently Germany's most popular women's mag has decided to ban professional models from gracing their pages and instead using women with "normal figures".

From 2010 we will not work with professional models any more, said Andreas Lebert, editor-in-chief.

He also added that he was fed up with having to retouch pictures of underweight models who bore no resemblance to ordinary women.

The move was an apparent response to complaints by readers.


I've heard of mags deciding to add new features, or maybe apologize for certain stories...but this is a whole new ball game.

The cool part is that the magazine will actually be asking for help from German women to actually pose as models for their fashion and makeup stories.

Pretty interesting.

It'll be interesting to see what women they will use...don't you think?

For the whole story, click here.

photo and info courtesy of guardian.co.uk.


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