Friday, October 16, 2009

beauty news...sarah jessica parker to release new perfume

Sarah Jessica Parker is getting ready to launch a brand new scent!

Following her insanely popular Lovely and Covet, her newest fragrance, SJP NYC, will include a large part of her “Sex and the City” alter ego, Carrie reported in today's Women's Wear Daily.

Coty Prestige is already working with the film’s producers and distributors to leverage the relationship.

A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them — a real sense of freedom and possibilities, a love for the city around her and, of course, fashion, Parker told WWD.

SJP NYC will bow first in Macy’s in February.

In May, coinciding with the release of the second ‘Sex and the City’ movie...which I will soooo be in line to see...the fragrance will expand its reach to an additional 1,500 department and specialty stores in the U.S., and to 16 countries.

Click here to read the article in its entirety.

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