Friday, October 9, 2009

beauty news...the ftc ruling and birl

Hello out there!

Yes, I'm still here.  Just got a little sidetracked yesterday...a pink eye issue with little e.  Seems as though we had some guests stay the night and they left behind the fantastically fun treat of the pink eye with our baby girl.

Honestly I felt so bad for her yesterday.

Moving on to the reason for today's post...the FTC.

Now I know that you've probably already heard about this from other bloggers. 

Beauty and Fashion Tech even did a kick butt how-to version that translates what the FTC is talking about. 

Pretty nifty and definitely something to read if you are a fellow beauty blogger. point here is this...I will have to start fully disclosing when I receive products from pr companies.

If you've read my blog before, whenever Christine or myself have talked about products, we've said something like "I was given the opportunity to try this product....".  So it really won't be something new per se.

But it is something that you'll be seeing on all of my posts (I'll probably add something at the bottom of my posts disclosing that I received this product from a representative of the (insert brand name here) company.  Or something like that).

Why am I doing this?

Well, for starters, I don't want to eat a $11,000 fine.

That's a whole lotta cabbage.

Secondly, I do receive products from companies for review and that is considered a payment (if you will) by the new FTC ruling.

I also wanted to state for the record that I do not receive money for affiliate links and have never done a  "pay for post" offer.

If I did, I would now have to disclose that too.

Is this going to change how I review products on this blog?

In a word, no.
I will continue to give my honest opinions and write about those products that I happen to like and think that my readers will enjoy too.

Just for the record, I do not write glowing reviews on products just because I've gotten them for free.  I've never done that and I'm certainly not going to start now.

I'll also continue to post about products that I buy...yes I do still buy things at the store.

So that's it.

Just a little explanation to kinda clear things up.

1 Comment:

Bridgett said...

I thought I would let you know I got a call from a PR company today about the nutri-system I won. I have no idea how they got my cell number but she wanted to know exactly where I got the system from. She kept saying that I need to get her my blog name yet I don't have one?! I told her I won it off here and that it was shipped to me from a PR company. Kind weird.

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