Tuesday, April 6, 2010

new limited edition labels for kiehl’s acai damage-protecting toning mist

Just in time for Earth Day!

This year, in a new partnership, Kiehl’s collaborates with actress Julianne Moore, musician Pharrell Williams, artist Jeff Koons and pro-surfer Malia Jones to raise funds and awareness for Rainforest Alliance, which is dedicated to sustaining biodiversity and ensuring sustainable livelihoods.

For this initiative, each partner created a Limited Edition label for Kiehl’s Açaí Damage-Protecting Toning Mist – itself part of a skincare collection that is not only Eco Cert certified organic, but is also the first skincare range to ever receive gold standard Cradle to Cradle certification – meaning that it is made with the least amount of waste from start to finish. 

100% of net proceeds (amounting to $200,000) will be raised worldwide to benefit Rainforest Alliance with this collection. To support the project, celebrity photographer David LaChapelle will capture each personality in his unique style.

The Limited Edition Açaí Damage-Protecting Toning Mists are $26, and debut on Kiehls.com this week and should already be at your local Kiehl’s Since 1851 store right now.

1 Comment:

Cafe Fashionista said...

Ohmigosh what a cute idea! I think the label on the far right may be my favorite!! :)

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