how genius is the new packaging from pureology??
being that i ALWAYS turn my shampoos upside down in the shower (so that i can get every single last precious drop) it makes sense to create a bottle that allows you to do so easily.
i cannot even begin to tell you how many times precariously perched bottles have fallen and landed on my foot mid-shower.
it's still the same concentrated formula, but you're able to get at least 70+ shampoos out of each bottle.
they're also 100% recyclable and now use more sustainable practices with the production process.
in case you're wondering what exactly they do...you can read about it on their website pureology.com.